What makes a successful businessperson? Aside from having good organizational skills, guts, and ample knowledge about the industry, one should also be an effective communicator with great mastery of the language.
In a highly competitive international business setting, you can have a great advantage over your competitors if you can communicate effectively with your team and your clients. Even rank-and-file employees can benefit from polishing their grammar because it makes them more reliable and might even be a big key to their promotion.
As Kyle Wiens, the CEO of iFixit, wrote on the Harvard Business Review blog, “In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence.” This article will further explain the importance of using correct grammar in every aspect of your business.
1. Helps you connect well with your international clients
When we talk about impeccable grammar, it’s not just about mastering the English language. If you want to connect with your international customers, you also need expertise in their language so you can create copy which is appropriate to your target market.
One of the easiest and quickest methods to create localised marketing materials is through translation. However, a risk with translating into a foreign language is that the message of your copy may become distorted through over-literal translation. A good translation reads as though it was originally written in the foreign language, without the strange structures and word order which give away a literal translation.
2. Good grammar creates trust
A sentence which is poorly constructed and littered with grammatical errors is like a rickety bridge that’s terrifying to be crossed. If your customers visit your website and they spot a lot of grammatical errors on each page, they might form a negative first impression on your business.
If you’re in their shoes, would you really trust a company which doesn’t know the difference between their and there, or its and it’s? Before posting a blog, sending marketing material, or even just replying to an email, make sure that you proofread first. Keep in mind that even the simplest mistakes can make you lose a customer.
3. Helps build authority
Becoming an authority figure in your chosen industry makes you look more reliable. And once you gain your customer’s trust, they’re more likely to buy your products or services.
One of the ways to build authority is to provide detailed, creative, and accurate descriptions of your services and products. With properly constructed sentences, you can prove to your customers that you are highly knowledgeable about your niche.
4. Poor spelling can hurt your search rankings
In Matt Southern’s SEJ article Bing Takes A Stance Against Poor Spelling and Grammar, Saying it Will Hurt Rankings, he mentioned that poorly-written articles rank lower compared to those which are grammatically correct. The author mentioned that the Bing search engine meticulously weeds out pages which are full of errors so that well-written posts can easily be seen by online readers.
Although the ranking system is different with Google, one should still be wary of bad content and spelling mistakes. Keep in mind that high quality pages offer better user experience and are likely to be shared through social media networks.
Running a business is not just about learning how to manage finances. If you want to gain more loyal customers, you also need to learn how to communicate with them efficiently. Know the grammar rules by heart, and abide to them when writing or speaking.