Chinese New Year, also known as Lunar New Year or the Spring Festival, is one of the most important celebrations in the Chinese calendar. It marks the beginning of a new lunar year and is traditionally a time for family reunions, long-held customs, and looking ahead...
China
Understanding Colour Symbolism in China
Jul 22, 2025 | China, Localisation in Depth
In Chinese culture, colour is more than a visual choice – it's a language. For businesses entering the Chinese market, understanding the cultural meanings behind colours can make or break a campaign. While Western audiences often link colours to emotions (like...
Baidu vs Google: What’s The Difference?
Apr 24, 2025 | China
Google represents the first search engine that most people think of when they hear the word.The search engine controls a significant portion of the global market—so much so that people use the term "to Google" as a common action. In contrast, the key search engine for...
Chinese Language Day and the Diversity of Chinese
Apr 14, 2025 | China, Culture and Languages
Chinese Language Day falls on the 20th of April. It is a time chosen to align with the Chinese celebration of Guyu, which honours Cangjie—the four-eyed mythical figure traditionally credited with creating Chinese characters in the time of the Yellow Emperor, around...
Pinyin and Chinese Characters: How Pinyin Affected China’s Integration with the World
Aug 11, 2024 | China, Culture and Languages
Friday 16th February 2018 saw the celebration of Chinese New Year. This year in the Chinese Lunar Calendar is the Year of the Dog. This is an important fact to know because the festival is rapidly becoming one which is celebrated in all parts of the world, not just in...
All About the Chinese Language – Your Questions Answered!
Jun 12, 2024 | China, Culture and Languages
We hear lots of questions about the Chinese language during the course of our work in Asia. Thanks to its incredibly long 4000-year history as a continuously used language, as well as its current usage by more than 1 in 6 people worldwide, Chinese sure does have a lot...
Chinese New Year 2024, Year of the Dragon
Jun 10, 2024 | China, Culture and Languages
Chinese New Year 2024 - otherwise known as the Spring Festival (chūnjié, 春节) or Lunar New Year - marks the beginning of a Year of the Dragon in the Chinese Zodiac. For over a billion people, the Lunar New Year is a massive event. Although it’s often referred to as...
Exploring the Growing Role of the Chinese Language in European Business
May 29, 2023 | China, Translation Industry 101
Language barriers can be one of the biggest hurdles companies face when expanding abroad. Especially in global businesses, having a reliable translation network is increasingly vital to success. As China’s economy continues to increase yearly, its importance as both...
What Are Company Chops in China? (And How to Use Them)
Jun 8, 2022 | China
In China, company chops fulfil the same function that signing a document does in most “western” countries. Company chops – sometimes called company seals – authenticate contracts and other important paperwork. They are legally binding. Every business registered in...
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