When businesses prepare content for a new market, translation is usually the first thing they think about. The words need to be accurate, clear and natural in the target language. But words are only part of the experience. A website, brochure, app, e-learning course...

Designing for Chinese, Japanese, and Korean (CJK) text presents unique typesetting challenges and opportunities. By 2025, software and typography standards have evolved to better support CJK scripts, but mastering these projects still requires understanding the...

Video localisation plays an increasingly vital role in business operations across the entire spectrum of marketing and communication activities during 2025. Video content now constitutes approximately 90% of all internet traffic that flows across the web. Native...

Over 90% of the leading apps on the App Store are localised. Because all the biggest and best developers know just how important app localisation is for success. Localising your app can result in massive explosions in your download numbers, Daily Active Users and...

User Interface localisation will give you a big boost in your reach as well as your sales potential, conversion rates and customer retention. If you want to reach audiences who speak different languages and – most importantly – hail from different cultures, localising...

A smart brand localisation strategy is the secret to taking your company global. Of course, any product – and the marketing you do to promote it – needs to be adapted to the culture you're targeting... But when it comes to your brand, the stakes are much, much higher:...

A multilingual website has content in several languages. This might be just a few pages – or the entire site. Website localisation is the process of adapting your site so that no matter what language your reader speaks, no matter what culture they hail from, they will...