Typesetting is an important part of the translation and localisation process. If your translation is intended for print publication you almost certainly need to have it typeset by a professional – and we’re not talking about the translator. How does typesetting and...
Translation and localisation have similar definitions. However, there is a significant difference between the two: Even the biggest brands commit marketing blunders when they attempt to reach a wider audience via regular translation. Truly effective localisation, on...
Localisation deals with ‘adapting a product or content to a specific locale or market’ (What is Localisation?). Aside from accurately translating or transcreating text, brands should also complement their marketing collateral with visuals that are familiar to their...
Understanding translation and localisation is one of the most important factors if you want to target an international audience. Translation is the process of changing the words of one language into another. Localisation, on the other hand, involves a broader range of...
Here are some tips to ensure delivery of a consistent and efficient multilingual e-learning programme. Remember that there are two ways you can go about it. You can leave it all to your e-learning vendor and trust them to outsource to the right Language Service...
What’s the use of investing time and money translating your website into different languages if no-one’s going to find the localised versions? A common misconception is that if you optimise your English-language site for search engines the translated versions will...
The worldwide e-learning industry is estimated to be worth well over EUR 38 billion, and demand is still growing rapidly. It’s not hard to see why e-learning is so popular. e-learning programs have great benefits for corporates and educators alike, delivering...
Are you struggling to keep your multilingual voiceover and subtitling costs within budget? In this article, we’ll take a look at the various options you might consider when you want to localise a video. Be it for an e-learning course, TV commercial, corporate...
It’s no secret in global manufacturing that local training is important to ensure employees’ safety, guarantee quality standards, and maintain consistency across borders. In industries where many employees spend little or no time working on computers it’s less well...
Commonly required in life science industries (especially biotechnology, biomedical devices, environmental, medical and pharmaceuticals), localising scientific documents is essentially an exercise in translation and image localisation. Much has already been written...
