Tone. Word choice. Message. We make globalising your marketing easy and effective – no matter what region or culture you need to target.

All of our PR, advertising and marketing translation services in the UK are handled by linguists with years of experience and/or Masters degree-level qualifications.

Their skills and knowledge ensure you keep your message, your brand and your benefits intact while making them appeal to an audience from a different culture.

What’s more, your marketing specialist translator will be translating into his or her native language.

It’s the only way to ensure that your message is as clear, engaging and culturally relevant as it is in the language in which you first created it.

• ISO:9001 quality certified
• Native-speakers of your target language
• Marketing specialists in over 120 languages
• Member of all leading industry bodies, including the Association of Translation Companies
• An award-winning team managing your project

Client testimonials

The translation of marketing, advertising and PR requires a special touch.

It’s unlikely that you’ll be wanting a direct translation of your communications. Instead, you’ll want your translated message to be as appealing and on-brand for an audience from another culture as your original was for your domestic audience.

To do this, you’ll want to consider more flexible types of translation:

• Localisation: localising your communications goes further than straightforward translation. It involves adapting all aspects of your message to the cultural expectations of your intended audience.
• Transcreation: allows your linguist maximum freedom to move away from the exact words you used, to convey your concepts in a way which resonates with your specific target audience.

Even when localising or transcreating your message for a local audience, you will want to ensure consistency of terminology and messaging with your existing communications.

That’s where our technology, tools and Quality Assurance (QA) measures come in:

• Glossaries of terms mean we agree on the specific translations for things like project features and brand benefits early on and stick to them.
• Translation Memories allow us to keep your message consistent within and across projects.
• Triple-layer QA involves proofreading by a senior editor and final review by your marketing specialist translator.

Getting your message across in regions where the culture is very different to your domestic one – whether that means China, Japan, the Middle East, or as a foreign company entering the UK market – can be a real challenge.

We’ll help you overcome it.

You retain control as we work with you to storyboard your project – or to retain any wordplay, concepts, slogans, rhythms or sounds which you feel are integral to your campaign or brand.

DTP and typesetting are a key part of most forms of advertising.

We can handle the entire process for you. From assessing the suitability of your designs and fonts for new markets, through translation or adaptation, to delivery of print-ready files.

Integrity and accuracy checks are built into the process. So you can focus on higher-value tasks.

Our designers are familiar with the challenges of working with complex languages in all of the most popular desktop publishing software.

You can call on us to translate, localise or transcreate a vast range of marketing materials:

Advertising

Adverts, Adwords, banners, billboards, business cards, commercial letters, Flash ads, flyers, posters and signs, promotional leaflets, sales brochures.

Marketing

Demonstration scripts, direct mail, product data sheets, product information and catalogues, product white papers, sales presentations, sales scripts, slogans, straplines and taglines, viral marketing.

 PR

Bulletins, circulars, complimentary slips, corporate communications, corporate presentations, internal communication plans, interviews, press releases, speeches.

 Audiovisual communications

Audio transcriptions, audiovisual presentations, didactic content management systems, documentary voice-overs, e-learning courses (SCORM standard and others), multimedia content development, scripts for movie, radio and documentaries, synopses, video games.

Frequently Asked Questions