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Transcreation Services

for Global Marketing and Brand Campaigns

  • Native linguists and creative copywriters
  • Cultural adaptation for global campaigns
  • Marketing, advertising and brand messaging expertise
  • ISO-certified quality processes

Transcreation Services

for Global Marketing and Brand Campaigns

 

  • Native linguists and creative copywriters
  • Cultural adaptation for global campaigns
  • Marketing, advertising and brand messaging expertise
  • ISO-certified quality processes

Transcreation services for UK and global businesses

Prioritise the emotive power and implicit meaning behind your communications. Our transcreation services are used by businesses in the UK and around the world when they want to creatively adapt their content for new global markets.

Most often, this involves advertising and marketing materials. But our creative linguists can recreate almost any type of content so that it feels culturally relevant, natural and highly persuasive to a new audience.

Your original message remains at the core. Your brand voice stays recognisable and strong. You decide how much freedom your expert linguists have to move away from the original wording when doing so helps the message resonate more clearly.

Humour. Persuasion. Emotional impact. When your goal is to evoke a feeling or response, transcreation is the approach that makes it possible.

Why choose Asian Absolute?

You will find it easy to have your materials creatively adapted for almost any global audience. When working with Asian Absolute, you can always count on:

  • Creative specialists across a wide range of industries: combining sector expertise with deep cultural insight to ensure your content resonates naturally with local audiences.
  • More than 121 languages covered: allowing your content to be creatively adapted into almost any language or dialect your project requires.
  • Incredibly fast turnaround: delivered through our global network of linguists and offices across five continents.
  • ISO 9001 quality-certified services: supported by our membership of the UK Association of Translation Companies and the prestigious Elia network.
  • Award-winning project management: ensuring your project runs smoothly from initial brief through to final delivery.

Client testimonials

Many thanks for your help and also for providing an interpreter for the week, she was absolutely fantastic and a real life-saver!

— Guinness World Records

I was extremely impressed by Asian Absolute’s hard work to complete the project to our high standards and within a very tight timeframe.

— Global Witness

Asian Absolute helped FTChinese.com in the challenging task of building a world-class translation service. They provide top quality, personal service.

— Financial Times
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Transcreation services tailored to your UK and global projects

Our transcreation services are most commonly used by UK and international clients to recreate marketing materials and advertising copy for new audiences.

This is because transcreation is often the most effective way to adapt this type of content for different cultures and markets. However, it can be valuable anywhere the impact of your message matters more than a strictly literal translation. Situations like these might include:

 

  • Advertising and marketing transcreation
  • App or software transcreation
  • Voice-over scripts and dubbing with transcreation
  • SEO content supported by transcreation

Adapt your message for every audience

Your project will be handled by highly experienced professional linguists with a minimum of five years of experience and, in many cases, advanced academic qualifications relevant to their specialist fields.

Their industry knowledge combines with deep cultural understanding and creative language expertise, enabling them to adapt content effectively for different markets and audiences. This means they can work with materials from a wide range of sectors, including yours:

Engineering

Electronics

Life Sciences

Banking & Finance

Marketing & PR

Legal

e-Commerce

Games

Insurance

Travel

Automotive

Manufacturing

Engineering

Electronics

Life Sciences

Banking & Finance

Marketing & PR

Legal

Games

Insurance

Travel & Tourism

What is the difference between translation and transcreation?

Your original marketing content was carefully designed to appeal to your target audience in your home market. A direct translation of the words used in your domestic advertising campaign may not always be as persuasive, relevant or appropriate for audiences in other cultures.

Even high-quality localisation may not go far enough when adapting creative or marketing materials for a new market. This is where transcreation becomes essential.

Transcreated content can sometimes differ significantly from the original wording. We work closely with you to develop a creative adaptation that focuses on:

 

  • Implicit meaning
  • Cultural relevance
  • Emotional impact
  • Humour
  • Persuasive messaging
  • Generating the response you want from your audience

Languages we translate

With a network of specialist linguists covering 120+ languages worldwide, we support both major global markets and niche regional needs.

Some of our most requested languages include:

  • European: French, German, Spanish, Italian, Russian
  • Asian: Chinese, Japanese, Korean, Thai, Vietnamese
  • Middle Eastern & African: Arabic, Turkish, Farsi, Swahili
  • Other world languages: from Portuguese and Hindi to emerging regional languages

Wherever your business operates, we’ll connect you with translators who are native speakers of your target language and experienced in your industry.

Explore our languages

Get a free transcreation quote 24/7

Contact us today and tell us more about the transcreation services you need for your next project in the UK or internationally.

Our team will be happy to provide a free, no-obligation quote and answer any questions about how the process works, whenever it suits you.

Frequently Asked Questions

What is transcreation?

Transcreation is the process of creatively adapting content from one language into another so that the message, tone and emotional impact remain effective for a new audience. It is commonly used for marketing, advertising and brand communication where cultural context plays an important role.

What is the difference between translation, localisation and transcreation?

Translation focuses on accurately converting text between languages. Localisation adapts content to suit a specific culture or market. Transcreation goes further by creatively rewriting the message so that it produces the same emotional and persuasive effect in the target language.

When should transcreation be used instead of translation?

Transcreation is usually recommended when the message relies on tone, emotion, humour or cultural references. Marketing campaigns, slogans, advertising copy and brand messaging often benefit from transcreation because a direct translation may not have the same impact on a new audience.

Is transcreation suitable for brand names and slogans?

Yes. In fact, brand names and slogans are two prime candidates for transcreation.

They often include non-literal concepts and ideas which need to be reimagined for an audience with different points of reference. A direct translation of a brand name or slogan will often make no sense whatsoever. Or worse, it will make sense in a bad way.

Does my project require transcreation?

If your project is related to marketing, advertising or creative writing, there’s a good chance that transcreation would be a good approach to consider.

That’s because marketing text often references things like humour, society and culture. These references often need to be completely reimagined to achieve the same effect with a new audience.

Is transcreation more expensive than translation?

Transcreation generally requires more creative work than standard translation because the content is adapted rather than directly translated. The cost depends on the complexity of the project and the amount of creative adaptation required.

Need help with your project? Give us the details, and we'll be in touch with you shortly.

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