Website Localisation
- Website translation and content localisation
- Multilingual SEO support
- Linguistic and functional testing
Website Localisation
- Website translation and content localisation
- Multilingual SEO support
- Linguistic and functional testing
Make your website work naturally in every market
Launching a website in another language involves more than translating the words on each page. Your content, navigation, calls to action and visual choices all need to make sense to people with different cultural expectations and ways of using the web.
Asian Absolute provides professional website localisation services for businesses entering new markets or improving an existing multilingual presence. We combine translation, cultural adaptation and technical localisation support to help your website communicate clearly while remaining consistent with your brand.
Whether you need to localise a small campaign site or manage content across several markets, we can build a workflow around your website, languages and internal resources.
What does website localisation include?
Website localisation adapts a digital experience for a particular language, country or region. The exact scope depends on your website and target audience, but it can include:
- Translating and localising page content
- Adapting menus, buttons, forms and calls to action
- Using the appropriate language variant and terminology
- Converting dates, currencies, units and other local formats
- Reviewing imagery, symbols and cultural references
- Adjusting layouts for text expansion and different writing systems
- Localising page titles, descriptions and other SEO content
- Translating text within graphics, video or downloadable files
- Linguistic and functional testing before launch
The aim is not to make your website look translated. It is to create an experience that feels clear, credible and familiar to the people you want to reach.
Website translation, localisation and transcreation
These services are related, but they solve different problems.
Website translation
Website translation converts your content from one language into another while preserving its meaning. It is suitable for informative content where accuracy, clarity and terminology are the main priorities.
Website localisation
Localisation considers the wider experience. It adapts language, local formats, interface text, imagery and other elements so the website works naturally for a specific audience.
This can mean using different terminology for two markets that share a language, changing examples that would not be recognised locally or adjusting a layout for a right-to-left writing system.
Website transcreation
Transcreation is used when a more creative approach is needed. Instead of following the source text closely, the linguist recreates its purpose, tone and emotional effect for the target market.
This is often appropriate for campaign headlines, brand messages, slogans and other marketing content where a literal translation would lose its impact.
Your project may require one of these services or a combination of all three. We will help you determine the right approach for each type of content.
Client testimonials
Website localisation for multilingual SEO
People in different markets do not always search for the same products or services in the same way. A direct translation of an English keyword may be linguistically correct without reflecting the phrases people actually use.
Our multilingual SEO support can include:
- Target-market keyword research
- Localising page titles and meta descriptions
- Adapting headings and on-page copy around local search intent
- Reviewing terminology used in navigation and internal links
- Localising image text and alternative text where required
- Helping content remain natural while addressing relevant searches
Technical decisions also affect how search engines understand multilingual websites. Depending on the agreed scope, our team can support your developers with localisation requirements or work with them while they implement elements such as language-specific URLs and hreflang annotations.
No localisation provider can guarantee rankings. What we can do is ensure the language and content are based on the target market rather than copied mechanically from the source website.
Content we can localise
We support website content across a wide range of commercial and organisational settings, including:
- Corporate websites
- Product and service pages
- Campaign and lead-generation landing pages
- E-commerce content and product descriptions
- Software and platform interfaces
- Help centres and customer-support content
- Technical and industry-specific pages
- Articles, guides and other editorial content
- Downloadable documents and marketing materials
- Video subtitles, captions and voice-over content
Where a project includes specialist material, we match the content with linguists who understand the relevant field as well as the target language.
Working with your website and content workflow
Every website is built differently. Some clients provide exported content, while others need support working with source files, a content management system or an established localisation process.
Before work begins, we review:
- The target markets and language variants
- The pages, templates and assets in scope
- The way content will be extracted and returned
- Existing glossaries, style guides and translation memories
- The roles of your marketing, development and local-market teams
- Testing and approval requirements
- Plans for future updates
This allows us to recommend a workflow that fits your current website rather than forcing your team into an unnecessary new process.
If you already have translated content, we can also discuss support with review, editing, integration or linguistic testing.
Our website localisation process
1. Project and market review
We begin by understanding what the website needs to achieve, who it is for and how the localised versions will be managed. This helps define the languages, content, technical requirements and review process.
2. Content and terminology preparation
We identify the content and assets that need to be localised. Where appropriate, we use existing brand guidelines, approved terminology and translation memories to maintain consistency.
3. Translation and localisation
Native-speaking linguists adapt the content for the intended market. They consider meaning, tone, terminology, cultural context and the purpose of each page.
4. Technical and visual adaptation
Where included in the project, our technical specialists support content integration, layout adjustments and the localisation of interface or multimedia elements.
5. Linguistic and functional quality assurance
The localised website is reviewed for language, consistency and presentation. Functional checks can also be included to identify issues such as truncated text, broken layouts, missing content or unsuitable formatting.
6. Delivery and ongoing updates
Once the agreed checks and approvals are complete, the final content or localised website assets are delivered in the required format. Translation memories and approved terminology can then support future updates and additional languages.
Localising websites for Asian markets
Asian markets often require decisions that extend beyond translation. The written language, script, preferred terminology and digital conventions can vary between countries and regions.
For example, Chinese-language websites may require Simplified or Traditional Chinese depending on the target audience. Japanese, Korean and Chinese layouts need fonts and line breaks that display the relevant characters correctly. Arabic and Hebrew versions require right-to-left presentation and careful handling of mixed-direction content.
Asian Absolute specialises in Asian languages and works with linguists and local specialists who understand the market being addressed. We can also support website localisation in major European, Middle Eastern, African and other world languages.
Why work with Asian Absolute?
Native-speaking, market-aware linguists
Your content is localised by linguists who write in the target language and understand the audience you need to reach.
Relevant sector expertise
We match specialist content with translators who understand its terminology and commercial context. Our experience covers fields including finance, life sciences, engineering, technology, e-commerce, travel, automotive and marketing.
Linguistic and technical support
Website projects can involve content, design, development and testing. We can manage the complete localisation workflow or support the stages your internal team wants to outsource.
Consistent multilingual content
Translation memories, glossaries and style guidance help maintain consistent terminology and brand language across pages, markets and future updates.
Quality-managed services
Asian Absolute provides ISO 9001 and ISO 17100-accredited language services. The quality process is adapted to the content, risk and technical requirements of each project.
Support across languages and time zones
Our international network covers more than 120 languages, supported by project teams and regional offices in several parts of the world.
A flexible service for your team
You may need a complete website localisation project, support for a particular market or help with one stage of an existing workflow.
We can work with:
- Marketing teams preparing an international launch
- Digital teams managing several regional websites
- Developers implementing multilingual functionality
- Local market teams reviewing terminology and content
- Agencies that need a specialist language partner
- Businesses updating or correcting existing translations
Tell us what has already been completed, what remains to be done and how your team prefers to work. We will recommend a practical scope before providing a quote.
Talk to a website localisation specialist
Planning a new multilingual website? Expanding an existing site into another market? Or concerned that your current translated pages are not working as they should?
Share your website, target markets, languages and timeline with our team. We will review the requirements and recommend an appropriate translation, localisation and testing workflow.
Frequently Asked Questions
Need help with your project? Give us the details, and we'll be in touch with you shortly.